THE MAKING OF JESSE

That is how the Jesse sneakers were born, inspired by the spark of Owens' talent, from his humble 20th-century Alabama origins reflected in the reverse construction technique, to conceal the external seam. To make the shoes more waterproof. More unique. More beautiful. And the superior Flex Goodyear construction, achieved through the patented 102- step technique: an approach to the Material comparable to Jesse’s approach to athletics. Perfection and legend.

BARRACUDA COLLECTION

The Barracuda brand, born in Montegranaro in 1896, has long been part of our family, without ever losing the original DNA.